Meet Samantha.

Samantha Murphy

Samantha is an accomplished professional with over 19 years of experience in the prestige industry, spanning both the US and Hong Kong. Her expertise lies in successfully managing luxury watch and jewelry brands as a senior merchant for LVMH, leading fragrance and skincare buying efforts for SEPHORA, and excelling as the COO of DERMAFLASH and Chief Growth Officer for NuFACE, where she oversaw revenue streams across international, professional, e-commerce, and direct-to-consumer channels while also managing customer service and education categories. Samantha has also built & managed mobile apps which ranked in the top 100 Lifestyle apps on apple.

Samantha's keen eye for brand differentiation and her understanding of the challenges in today's retail landscape make her a valuable asset in maximizing brand potential and market success.

At Luxe RBG, we focus on the details that roll up into big profits! We aim for sustained growth, not one hit wonders.

Let us help you form everlasting relationships with buying partners and set your brand up for success.